Company information

Established in 1998, Sportingbet prides itself on becoming the third UK bookmaker to make its entry into the online gambling arena.

Sportingbet logoAfter selling off Paradise Poker and other US serving enterprises for just $1 to private investors in 2006, the company saw a 2012 Williams Hill take-over of its divisions serving Australia and Spain with its UK facing wing settled as a subsidiary of GVC Holdings.

The bookmaker falls under management of the Gibraltar licenced and registered GVC subsidiary, ElektraWorks Limited, to present its services to UK audiences under a remote operator’s licence secured from the United Kingdom Gambling Commission (UKGC).

Specialising in local sportsbooks, virtual games, casino sites, that combined with Paradise Poker its online poker venue delivers its services to a customer base of over 2.5 million members registered in approximately 200 countries around the globe. The business operates from corporate offices based in Guernsey, having regional offices and call-centres established as far afield as Costa Rica, Australia, and the Republic of Ireland (ROI).

Sportingbet’s international online sportsbook delivers up to 30,000 daily betting opportunities by providing coverage to over 90 unique sporting types. The bookmaker features an impressive entertainment library which it regularly bulks-up further via the addition of exciting new bet-worthy activities such as its recent addition of virtual football, strangely, despite its vast range of entertainment options the gaming library still lacks any form of support for enthusiasts of baccarat. The casino library features gaming titles and software from some of the foremost specialist online casino entertainment software development studios to include multiple-critically acclaimed brands NetEnt and Playtech to deliver the best online casino entertainment products currently available.

RapidSSL encryption, secure firewalled datacentres, certified encrypted web pages, and certified business practices delivers a fully comprehensive security package delivers security measures covering communications, personal & financial information, and website security to provide complete peace of mind to its clientele.


How to open an account?

Sportingbet registration form
Preview from Sportingbet registration form

Punters wanting the excitement offered by one of the UK’s bookmakers who features one most widely varied sportsbook products will find the strength the Sportingbet product has, over the past two decades, built a strong argument for convincing anyone to sign-up and become a member. Signing up for membership at one of the UK’s foremost sports betting venues remains an uncomplicated, fast process that delivers a vast trove of betting opportunities on a daily basis.

How to activate and verify your account?

Visitors interested in becoming a member will need to complete the following registration guidelines:

  • Step 1: Using the desktop/mobile device you in future plan to use primarily for your sports betting activities navigate over to “sports.sportingbet.com/en/sports” and select the blue “REGISTER NOW” button located in the top right corner of the Sportingbet homepage.
  • Step 2: On the first overlay, complete all vacant data fields/blocks requiring your personal details, email, & password select “CONTINUE”.
  • Step 3: On the second overlay, complete the security Q & A, preferred currency, gender, and DOB select “CONTINUE”.
  • Step 4: The third overlay requires your residential address, and contact no, after completion of these three dedicated registration page overlays select “CREATE MY ACCOUNT”.

Sportingbet and indeed all bookmakers are by the jurisdictional laws and regulations governing gambling related enterprises compelled to verify the age, identity, and other personal data proving the legitimacy of your gambling account ownership. Each jurisdictional governing body enacts its own set of laws in its fight to protect its citizens from unwitting exposure to crimes involving identity theft, fraud, and money laundering.

Subsequently, upon completion of registration Sportingbet will require you verify the validity of your account ownership, to do so you need to submit scanned copies of the following documents.

  • national government issued photo identification – Photo Identity, Passport, Drivers Licence;
  • proof of residential address – Bank/Credit card statement, Utility Bill clearly reflecting the address;
  • front side of bank/credit card clearly showing the first 6 and last 4 numbers of the card number, applicants may blank out the rest in the interest of security;

Lost your password? How to recover it?

Punters somehow finding themselves unable to log into their account due to a forgotten/lost password fear not, a fast, convenient, reliable solution is but a few clicks away. Sportingbet considerately made its username and password recovery procedure as quick and painless as possible via its self-help recovery system which goes one step further than most since it not only allows you the commonly offered recovery of your password but in addition allows you to recover a forgotten username as well.

  • Step 1: Start the process by selecting the usual “LOG IN” button located in top right corner of the homepage by selecting either “I forgot my Password” or “I forgot my User ID” according to your needs and submit either your email address or User ID and select the large blue “SUBMIT” button.
  • Step 2: Shortly thereafter you will receive a return email containing a hyperlink you need to select.
  • Step 3: This will take you to a password reset screen where you need to answer the security question you selected during registration before being able to choose a brand-new password at your leisure.

Those members preferring human assistance to start the recovery process may opt to select the “LIVE CHAT” function located at the left-bottom corner of the login forgotten password drop down menu. Alternatively, if you’re not in a blazing hurry, you can select “CONTACT US” to send a site based email containing details about your specific requirements or call them at any of the telephone numbers provided.

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Website review – Design and Menus

Sportingbet homepage
Design, menus & navigation in Sportingbet

Upon first entry, the uncomplicated, minimalist design language delivers cool peaceful almost serene hues of light-bright blues and whites which makes a refreshing change from the currently popular, dark themed competitor website designs where bright, animated banners blasting promotional advertising material makes a concerted visual assault on the senses. Logical, well laid out site menus in expected familiar positions along the top, sides, and bottom of each page makes for intuitive navigation allowing punters quick, easy access to their destination of choice by providing just the right amount of information in an easy to grasp at a glance fashion without becoming lost in a quagmire of redundant menu options.

Sportingbet’s homepage and indeed all other pages provides a clear, concise overview of all available betting markets and options, with most information handily provided in a compact easy to read manner. This excellence of design theme carries across each page throughout the site, providing key informative and promotional material in bright but not overly saturated colour ranges which prevents confusing visual distractions.

A favourites page allows for each member to compile a custom page, personalised to offer the contents of your own sports betting interests by adding your own selections to eventually contain all the sports markets and events of most interest to you. In addition, right on the sports betting homepage is an innovative Liver Dealer menu that allows members to instantly switch to the Live Dealer section of the casino without leaving their favourite sports betting page via a separate overlay screen. This interesting little innovation allows members to enjoy some additional entertainment options waiting on the results of an event or match.

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Sports Betting

Sportingbet betting on sport
Sport section in Sportingbet

The Sportingbet sportsbook offering incorporates all popular formats and variants of 90 sporting types, covering 30,000 daily betting opportunities on events from around the sporting world to include a rich, comprehensive selection encompassing a vastly varied range of sports betting markets.

Available sports

As one would expect from one of the oldest popular bookmakers in the UK, sportsbook markets cover an extensive range of popular sporting types including:

  • Football
  • Tennis
  • Horse Racing
  • Basketball
  • American Football
  • Baseball
  • Boxing
  • Cricket
  • Darts
  • Formula 1
  • Golf
  • Rugby Union & League
  • Snooker
  • Volleyball

Additional niche coverage offers a diversity of sports such as Alpine Skiing, Nordic Combined, Rally, Water Polo, and Trotting to name but a few.

Betting markets

Its football betting possesses particular depth with coverage of over 150 cup and league competitions from all over the globe. Meaning punters can place bets on a massive selection of events reaching across matches from La Liga and the Premier League, right down to several more obscure competitive series such as Venezuela’s Primera Division. Other major competition from the continent includes coverage of Copa Libertadores and the Champions League, alongside international football competitions such as the European Championships and Confederations Cup.

Its varied football section offers coupons for each day’s matches in addition to an extensive list of weekend coupons. It allows punters to filter markets without the need to scrutinise each individual match, a feature of great value when compiling an accumulator. Most high-profile match events provide access to more than 100 betting markets, in contrast, lower tiered matches tends to lean towards only offering options for Over/Under 2.5 and Match Betting.

How about the odds?

Sportingbet’s odds prove well matched and in-line when doing comparative shopping amongst its peers. However, punters will still find good value with this bookmaker, particularly when high-profile events are on the table the trading team is quite prepared to offer top price to certain selections.


Wecome Offer – £15 Cashback as a Free bet

Sportingbet sport bonus

Sportingbet wants to reassure new members of their commitment to delivering not only a top-end sportsbook product but also the best possible service and support as part of an ongoing deal between this popular bookmaker and its loyal members. Starting off this new partnership with a 100% matching money back offer if they open a new personal sportsbook account and kick-off their new betting venture by making a deposit of £10 or more and placing Multi or Single sports bets valued at £15 on any Sports and Live events offering odds of 2.0 or higher.

If, after signing up, their first qualifying bet loses they will receive up to £15 back in Free Bets which will reflect in their sportsbook account within 48 hours of settlement of their qualifying losing bet.

Get this bonus


Compare Sportingbet
Overall Rating
9.1
Available in your country?
Welcome Bonus
£15
Minimum Deposit
£10
Bonus Percentage
100%
Live Betting
Live Streaming
Cashout
Applications

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Live Betting

Sportingbet In-play section
Preview from ‘Live betting’ section in Sportingbet

Punters who just happen to be huge enthusiasts of Live Betting in the fields of tennis and international football have our full assurance they are in for a great time with Sportingbet. Their In-Play products offers 24-hour live betting on most major international events, with particularly good coverage of the Champions League, Premier League, and the Europa League.

The sportsbook clearly focuses on British fixtures as well as European matches that are of particular interest amongst their local audience. Any punter not necessarily born with football in his blood who instead would prefer frequenting events centred around the various professional tennis tours will find Sportingbet’s live markets represent an exceptionally good proposition, it offers extensive coverage for in-play betting options surrounding both the ATP and WTA events throughout the season.

As an added bonus convenience, as punters add their favourite sports to their betslip, Sportingbet automatically adds all in-play events for each respective sport on your very own personalised calendar, ensuring punters never miss any results or new betting opportunities.


Cash Out option

The bookmaker provides Cash Out options on a large number of selected markets including:

  • Tennis
  • Football
  • Cricket
  • Basketball
  • Rugby League & Union
  • Darts
  • Snooker
  • Baseball
  • Ice Hockey
  • American Football
  • Handball
  • NHL Hockey

This popular feature allows a punter to sell any number of bets back to the bookmaker prior to the event’s natural conclusion or settlement of any bets placed. The strategic selling of betslips in part or in full allows punters to lock-in their profit on selections performing well, or alternatively minimise any potential losses should the punter believe the bet will fail to yield a win.


Build a Bet service

Punters in the habit regularly placing Football bets can score themselves good profit by opting to take part in the fantastic Build-A-Bet: Odds Equal Free Bets promotion. This promotion requires punters to place bets on any football event and opt to use Build a Bet while doing so which will if they win result in Sportingbet matching their winnings odds as a Free Bet.

As an example, score a bet winning at 25/1 odds which will result in the bookmaker issuing a 100% matching Free Bet and the most profitable news is Sportingbet saw fit to not place any limiting cap on the offer. This could potentially see punters receive multiple thousands of pounds in the form of Free Bets.


Enhanced Accas

Sportingbet features Enhanced Accas offering strategically minded punters extra opportunities to sweeten their accas by providing the best possible odds, locking-in near guaranteed profits on football events covering a host of local and international matches.


Live streaming on sport events

Sportingbet offers no live streaming options, and as such, their live betting interface features simulated visualisations of live events or its statistics whenever available. This assists punters to make the best-informed betting decisions in the absence of live streamed plays while not having access to a live televised broadcast. The console features quick betting options and the ability to switch between an overview or event view to visualise the complete range of live events.


Sportingbet Casino

Sportingbet casino
Preview from Sportingbet casino section

Sportingbet’s casino section matches the strength experienced in its sportsbook by offering a solid range of entertainment options and gaming titles and in its library. Its gaming lounge features over 230 high-end slots, more than 16 jackpots, 8 poker variants, 34 classic casino table games, and the modern excitement of 13 Live dealer games. Despite being primarily powered by NetEnt, one of the casino industry’s most acclaimed specialist online casino software development studios, its high-quality gaming selection also features top products from numerous other providers. The list includes well-known iGaming innovators such as Microgaming, Play’n GO, Playtech, and Betsoft and although not inclusive of their complete titles range offers plenty of gaming diversity.

Any casino aficionado will certainly be able to find an exciting source of entertainment from amongst all the available choices. Gaming types come grouped into the following convenient categories:

  • Home
  • New Games
  • Slots
  • Jackpot Slots
  • Tables
  • Instant Win
  • Live Casino
  • Live Games

That is how you can easily find whatever form of casino action appeals most.

Slots entertainment options deliver evergreen titles that includes all-time favourites Starburst, Book of Ra, and Asgardian Stones, while the jackpots deliver riches via golden greats such as Cosmic Fortune and Neon reels. Fans of classic casino table games won’t walk away disappointed either since the casino offers multiple varieties of blackjack, roulette, and poker.


Live Casino

Sportingbet live casino section
Preview from ‘Live casino’ section of Sportingbet

Members of the Sportingbet casino are in for a royal treat when entering its Live Dealer section, offering an extensive games variety to ensure members will for many years to come to remain totally spoilt for choice. Recent advancements in Live Dealer technology caused a great demand for this immersive gaming format, and this live dealer offering needs not a back seat to any other, it offers good varieties of blackjack, roulette, baccarat, and poker. The gaming library includes a large variety of top-end products from the critically acclaimed studios of Evolution Gaming, one of the foremost specialist innovators in the field of live dealer development.

Part of the great attraction Live Dealer gaming offers is the player’s capacity to freely socialise with each other and simultaneously communicate with the attractive, professionally trained, personable dealers/croupiers via live chat.

Specialised Live Dealer broadcast studios feed its product via low-latency, broadband, video feeds all combine to deliver lag-free imagery from multiple camera angles allowing players to experience and see the immersive gaming action from all sides.


Virtual Sports

Sportingbet virtual sports
Virtual sports in Sportingbet

Virtual Sports is one of the long-standing precursors of eSports and have in recent years seen a drastic increase in betting volumes due to its increased popularity amongst punters. Resultantly, Sportingbet widened the appeal of its already sparkling sports betting product by offering betting coverage of a more than reasonable variety of Virtual Sports markets. Included virtual sports types cover:

  • Virtual Football
  • Virtual Tennis
  • Virtual Horse Racing
  • Virtual Greyhound Racing
  • Virtual Speedway
  • Virtual Cycling
  • Virtual Trotting

Betting options include Singles/Multi, Win/Place, Forecast & Tricast over and above a host of specials.


Payment options

Sportingbet’s international background reflects in its extensive range of secure, convenient payment options and methods, similarly so is its scope of accepted currencies which include GBP, USD, AUD, SGD, CAD, EUR, CHF, SEK, DKK, JPY, HKD. Our table below outlines its UK valid finance options. All withdrawals are subject to 24 hours processing period.

Paymenth MethodDeposit MinimumDeposit MaximumTime for Deposit
Visa£10£50,000Instant
Bank Wire Transfer£10£50,0003 – 5 Bank Days
Neteller£10£50,000Instant
Skrill£10£5,00024 Hours
Paysafe Card£1£4,000Instant
MasterCard£10£50,000Instant
PayPal£10£50,00024 Hours
CLICK2PAY£10£50,000Instant
Maestro£10£50,000Instant
Ukash£1£1,000Instant
Laser£10£50,000Instant
Online money transfer£10£50,00015 – 30 Minutes
Delta£10£50,000Instant
Paymenth MethodWithdrawal MinimumWithdrawal MaximumTime for Withdrawal
Visa£10£100,0001 – 5 bank days
Bank Wire Transfer£10£100,0001 – 3 bank days
Neteller£10£100,0001 – 5 bank days
Skrill£250£2,5001 – 5 bank days
Paysafe Card---
MasterCard---
PayPal---
CLICK2PAY£10£100,0001 – 5 bank days
Maestro£10£100,0001 – 5 bank days
Ukash---
Laser---
Online money transfer---
Delta£10£100,0001 – 5 bank days
Paysafe Card, Online money transfer, Bank Wire Transfer, Ukash, CLICK2PAY, Neteller, Skrill, PayPal, Laser, Maestro, Delta, MasterCard, Visa
Bank Wire Transfer, Neteller, CLICK2PAY, Skrill, Delta, Maestro, Visa

Mobile Apps

Sportingbet mobile sport bettingAny punter using one of this bookmaker’s three brilliant mobile focused access methods need have no fear that they might miss out on an excellent betting opportunity while on the move. Providing the convenience their punters demand is one of Sportingbet’s main areas of focus, and as a result, punters may freely choose from amongst any of its three available apps. Two of those targets the most commonly found mobile operating systems Android & iOS or enjoy the complete cross-platform compatibility delivered by its silky-smooth Mobile Portal via their preferred mobile browser. Ultimately leaving it up to each punter to decide which offers the highest levels of convenience while they’re unable to enjoy the convenience of its full desktop website.

All three mobile access methods deliver a great user experience, leaving nothing out of a punter’s reach while on his/her mobile, from registering as a newly registered member or transacting deposits. The same is true when placing all types of bets on any sports type or market, viewing result updates, requesting a betslip sale/cashout, or requesting a withdrawal, its all possible right from the palm of your hand. Menus and navigational links received the full mobile treatment to optimise the user interface for use on the limited screen real-estate available on mobile devices, with custom GUIs covering all footprint sizes phones to phablets including the varied range of tablet screen dimensions.


Affiliate program

Despite earlier management decisions causing a disproportionate amount of damage to their reputation amongst affiliates, Sportingbet have since undergone a change of ownership and management, to establish a dedicated Affiliate team that currently consists of a group of professional managers who fully understand the importance of rebuilding the trust as they stand by their commitment to their affiliates.

Their professional Affiliate managers share an extensive amount of experience and knowledge of the Affiliate marketplace, which puts them in the unique position to be of great assistance to their affiliates. Helping affiliates make the most of their campaigns to maximise their income generators derived from this dedicated, professional program. SBA offers an extensive collection of unique creatives, built to exacting standards which ensures affiliates of finding to material most appropriate to maximise the targeted results of their campaign.

Affiliates have no limits set on their earning potential and have full access to a comprehensive range of detailed reports allowing them to see & keep track of their earnings and clientele.

For more information about affiliate program you can read here.

FAQs


Is Sportingbet safe to use as a betting partner, are they trustworthy?
Yes, they certainly are trustworthy. Over the past two decades of providing its services internationally, Sportingbet built a solid reputation amongst punters, and hold licences subject to regulation by the UKGC, widely known as the world’s strictest jurisdictional regulatory body.

How do I know if Sportingbet’s policies and games are fair, safe, and secure?
The best manner in which you can assure yourself is to check if Sportingbet received the stamp of approval from industry approved independent, third-party auditors such as EGBA and eCOGRA. Both serve as industry watchdogs responsible for the safety and fairness certification of all gaming titles, company systems, procedures, and policies.

Why must I supply proof of identification during the registration process?
It allows Sportingbet to verify your right of account ownership before processing withdrawals, essentially serving as an extra layer of security protecting your money from potential fraudsters, and it also allows the company to prevent minors (under the age of 18) from illegally engaging in gambling activities.

How do I know I and my financial details are safe from prying eyes when I log onto the Sportingbet website?
The company employs VeriSign’s highly secure, tested encryption technologies to protect communications between all customer web browsers and its website.

If I claim the £15 Money Back Free Bet welcome offer, how long are the Free Bets valid for?
Participants must use all Free Bets forming part of the £15 Free Bet Welcome promotional offer within seven days or less from date of issue.

May I use the Free Bets I received resulting from the £15 Welcome offer to qualify for the Build a Bet promotions?
No, participants may not use this generous sportsbook offer in concurrence with any other promotional offers.

I want to sign-up via my mobile and claim a welcome bonus, are there any welcoming bonuses for mobile users?
Sportingbet offers no specific mobile focused bonuses, however, mobile users are free to claim and use the complete range of bonuses available on desktop.

Both my wife and I love sports betting and recently discovered Sportingbet, must we both sign up for our own individual accounts or can we share an account?
Sportingbet’s rules clearly state only one person per household, registered address, identity number, shared computer, or IP address may open an account.


Customer support

Members receive the full assurance of Sportingbet’s commitment to serving them and providing the best possible service by keeping its customer support agents instantly available Monday to Friday from 09:00 to 21:00 via telephone, site messaging/email function, or personal email. We received satisfactory, professionally addressed answers to our queries, via a response email returned in good time. It would make sense for such a large, busy bookmaker to offer customer support 24/7/365 and incorporate an on-site live chat function.


Contacts

  • Address:
    GVC Services Limited – ElektraWorks Limited
    Suite 6
    Atlantic Suites
    Europort Avenue
    Gibraltar
  • Link to Google Maps
  • Telephone0800 0280348 (UK) / 1–800-246-0716 (Int)
  • Onsite email/messaging facility

Conclusion & Rating

Its vast experience gained over the past two decades certainly shows in its extensive sportsbook product, excellent website functionality and security. Offering pretty favourable odds on a massive range of football markets and events when compared to other similar peer offerings certainly will not do its popularity and reputation any harm amongst its UK audience. While not having anywhere near the depth of specialist online casinos both its casino and especially live dealer product never fails to impress with its selection of top-end titles sourced from some of the foremost providers in the business. All combined with an excellent range of promotional offers makes for a very enticing position as a betting partner; however two serious detractors, a lack of full-time live customer support and absence of a live chat function, keeps its final score of 7/10 lower than expected.

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Rating 4.6 from 27 reviews

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