Paddy Power is a well-known Irish bookmaker. It was founded in Dublin, Ireland in 1988 by the merger of Irish bookmakers John Corcoran, David Power, and Stewart Kenny. Among the three alliances, the Power name was the strongest brand. Paddy is a name they added to emphasise the brand’s Irish origin. As of 2010, Paddy Power operated in about 356 retail outlets– 209 in Ireland, 139 in Britain, and 8 in Northern Ireland. During the same year, they launched their iPhone app, becoming the first bookmaker to enter the Apple App Store. Now, their app is available in Android phones, too.
In 2016, it merged with Betfair, another prominent bookmaker in Britain. With its strong online presence, Paddy Power is now considered to be the 3rd largest bookmaker in Ireland and Britain.
Paddy Power is officially licensed by the Isle of Man Gambling Supervision Committee under the Gambling Regulation Act of 2001. Thus, they can ensure to give you proper assistance should you encounter any problem, provide an open service, and protect underage individuals from accessing the website.
What makes Paddy Power stand out from its competitors is that they always push for stronger marketing campaigns. Right from the start, they follow the unconventional approach in their campaigns. Sometimes, they would even become controversial. However, they always find a way to go back to their core and stand up against the controversies. They’ve managed to grow stronger and stronger, and receive several awards that reflect how much they work hard to be on top. They have been featured in top news outlets like CNN, BBC, The New York Times. They also have a
This bookmaker’s commitment to innovation is something to be admired. They’ve managed to provide punters in more platforms, markets, and events to bet on. They also pride in giving fair deals. Currently, it serves Ireland and the United Kingdom.
How to register
If you are over 18 years of age, you can open your Paddy Power account without any fee. To open an account, you just have to follow the steps below:
- Step 1: Got to http://www.paddypower.com/bet#.
- Step 2: On the upper left corner of the page, you will see the log-in tab. Under that tab, there is a “New User? Register Here” link. Click on that link.
- Step 3: Provide your personal information as asked in the form. This includes your name, e-mail address, phone number (a UK-registered number), date of birth, country of residence, currency, complete address.
- Step 4: You also have to create your username and password. Your password should contain alphanumeric, uppercase and lowercase characters.
- Step 5: Choose a security question and answer it honestly. This will serve as an extra security code to keep you safe from identity theft. You will need to remember the answer especially when you are talking to the customer support.
- Step 6: If you want to be updated with the latest promos and bonuses, click the given tab. However, you can choose not to receive any messages from Paddy Power, too.
- Step 8: Confirm that you are more than 18 years old. You will have to verify this claim later on.
- Step 9: Make your first deposit and start making your first bet.
Once you make your first deposit, your account is already activated and will stay activated unless you close it temporarily or officially. If you want to reactivate a closed account, you need to call the customer service.
As part of compliance with Paddy Power’s legal requirements, you need to confirm that you are over 18 years old. If you are using a credit card or other electronic account, Paddy Power will try to verify your account through it. If not, they will ask you to submit a photocopy or scanned copy of important documents. To do this, follow the steps below:
- Login to your Paddy Power account. Then, access your account by going to the MY ACCOUNT section, on the top left of the homepage.
- Click the VERIFY MY ACCOUNT tab under the MANAGE ACCOUNT option.
- Have a copy of your passport or driver’s license ready. Click VERIFY YOUR IDENTITY. Then, follow the guided steps Paddy Power provides. If you are having difficulty uploading your document, you can contact the customer support.
Have you forgotten your password? Don’t worry. There are several ways you can retrieve your account.
First, you have to click LOST LOGIN DETAILS on the Paddy Power site. You can find this just below the login tab. Provide your email address and birthdate. Click send. You will be sent a link in your e-mail. Use the link to reset your password. If you don’t receive any message, check your spam folder.
If you still can’t access your account, contact customer support.
Website Review – Design, Structure and Layouts
Another thing that sets Paddy Power from its competitors is that it has its own team of designers. The Paddy Power Studio is composed of over 30 researchers and designers who use design-led thinking and creative approach in their projects. They are known for delivering engaging, vibrant, and compelling designs– similar to that of the Paddy Power website.
The website colour palette includes different shades of green, white, black, and grey. The dark green colour stands out as another reminder to customers of the bookmaker’s Irish origin. By now, you may notice that Paddy Power gives strong importance in its identity, something you can’t see in other bookmakers.
The website’s overview is good, especially with the clever details that come with each solution. Combining bets is straightforward. If you want to arrange your package, you can do so in just a few clicks. Overall, the website is user-friendly. Though at first glance, a lot is going on, it does not confuse users. The designers have done an excellent job in the layout. It’s very organised.
Paddy Power is one of the most significant online gambling sites in the UK. It offers a lot of betting options – from cricket matches to more obscure games. What you can rarely find in other bookmakers, you might just see here.
This bookmaker represents almost all niche in the sporting world. Thus, it’s the best place for any kind of gambler. If you don’t like registering in different bookmakers, then Paddy Power should be the best choice for you. With their extensive range of sports and remarkable betting odds, you don’t need to look for another betting site.
Offering the most extensive markets among all bookmakers, Paddy Power can satisfy any sports bettor. Here are the markets that you can find in this online betting site:
- Australian rules football
- American football
- Rugby union
- Rugby league
- Beach volleyball
- Beach soccer
- Water polo
- Ice hockey
- Horse racing
- Motor racing
- TV series (e.g. X-Factor)
Paddy Power offers great odds for almost all sports. However, they have more to offer on basketball, tennis, and volleyball matches. Though they are UK-centered, their options for more deep football leagues are still lacking. Also, their ice hockey and basketball margins can still be improved. In other markets that they do cover though, they offer one of the best available odds.
The profit margin for football is about 5.7% on average. For American football and baseball, the profit margin is 4.0%. Ice hockey has a 10.7% margin, which is too high. For horse racing, the odd is 3/1.
Another thing you’ll love about Paddy Power is that it offers a free bet calculator, which can use in calculating your odds and planning your accumulator bet. This tool is one of the best things customers love about Paddy Power. And it’s easy to use, too.
Paddy Power Welcome bonus: £/€10 in free bets
If you sign up in Paddy Power, you will get a welcome bonus of £/€10. Significant terms:
- New customers only, limited to one per person.
- If you’ve previously had a Paddy Power account, you will not qualify for the offer.
- Place your FIRST bet on any Sportsbook market and if it loses the bookmaker will refund your stake in CASH.
- Max refund for this offer is €10. Only deposits made using Cards or Paypal will qualify for this promotion.
Currently comparing "Paddy Power"
The Paddy Power in-play betting is quite good, too. It can be quickly accessed by clicking the in-play menu at the top of the homepage. In the in-play page, you will see a list of current matches – those that have started and about to start. You can sort the list according to the sport you like to bet on. Thus, it’s easier to find the matches you desire to monitor.
The structure of the in-play betting page is appealing as Paddy Power incorporates many options including a graphical representation of the chosen game. Switching between markets is also easy.
The only downside to the in-play option is that the number of live bets does not impress. Though there are many sports market included, there are days when some of these markets only offer very few live bets.
Live stream option
Paddy Power has a comprehensive live streaming option open to all members. From tennis to horse racing, bettors can view a live match one at a time. Thus, you can monitor the event you’ve chosen personally and make a more educated bet. To access the live streaming option, you just have to click the WATCH LIVE tab.
The live streaming section is heavily focused on football, rugby, and tennis. However, they do feature coverage of other sports as well, not just as many. They also offer live streams for horse races in Ireland and the UK. You can access horse racing live stream once you bet at least £/€10 on it.
Live streams come in a pop-up window which you can enlarge if you want. Recently, Paddy Power altered the live stream option and users are not allowed to watch live in the sidebar and view the odds all at the same time.
Horse racing and greyhounds
Paddy Power has managed to impress expert horse racing and greyhound bettors. Not only do they offer great odds value, but they also offer a refund for bets on horses that refuse to race. For greyhounds, their coverage and early betting odds are the best. They are the sponsor of Irish Greyhound Derby, so they have access on big greyhound races.
To access the horse racing or greyhound section, just click on the horse racing or greyhound tab which you can find on the sidebar. Once clicked, you will see different links that will lead you to different races in Ireland, the UK, and more. Paddy Power provides detailed information of these races including the course, bets available for each runner, and the current price of the horses.
Paddy Power is one of the pioneers of the cash-out option, which allows bettors to pocket a profit while they still can. The cash out option is available for singles and accumulators. It covers a variety of sports markets including golf, football, and tennis. You just have to pick the bet you like to cash out. It does not matter if you do on your phone, tablet, or desktop.
The cash out option, however, is not available on bets where you have used your free bet on. Moreover, partial cash-outs are not available for accumulators. The most significant downside on Paddy Power’s cash out option, however, is that it can be suspended anytime if there are any technical problems or if the market has been suspended.
Paddy Power Casino
Paddy Power casino gives title games from Playtech, Wagerworks, NetEnt and IGT, some of the most respected software providers in the market. It is certified by eCogra and licensed by Alderney Gambling Control Commission. Any player can access it through their mobile or flash.
You can see that the focus of the Paddy Power casino is to deliver a wide variety of games through a convenient format. Their main focus is slots. However, you can find lots of video pokers and table games as well. They have a Monopoly, Cleopatra slot, Kitty Glitter, etc. from IGT games. They also have Starburst from NetEnt slots. Table games include roulette and blackjack. Then, there’s baccarat, hi-lo game, Double Bonus, Jokers Wild, Deuces Wild, and more.
Casino sign up bonus
Every new customer has the chance to choose from casino bonuses available. You have two options:
Deposit £10 and play with £50 + 20 free spins
You should consider that there are terms and conditions for this offer. Significant terms:
- Open to customers from UK & IRL. Wagering requirements (x35) apply
- Some games contribute less to the wagering requirement, some games contribute zero.
- Winnings from bonus capped at €500. Deposits made with e-wallets (Neteller, Moneybookers etc.) are not valid for this promotion.
- Please see full T&Cs for info.
200% bonus up to £200
This is the other option which is available for new casino customers. Terms:
- Open to customers from UK & IRL.
- Wagering requirements (x35) apply
- Some games contribute less to the wagering requirement, some games contribute zero.
- Minimum deposit £20. Deposits made with e-wallets (Neteller, Moneybookers etc.) are not valid for this promotion.
- Please see full T&Cs below for info.
*For the full terms of the offers, please check “T&C apply” link:
Paddy Power live casino is known for its consistency. Partnering with Playtech, a software powerhouse, it’s evident that they offer high-quality live games. The page comes with a flawless layout, which can easily receive high marks for user experience. You can start gambling right after you click the page. The dealers are exceptional. Lastly, Paddy Power live casino offers a wide range of daily promos which is one of the best things about it.
Lotteries and Bingo
Paddy Power lotteries operate differently from concierge services. Players don’t need to join international draws and buy tickets. What players do is to use the results from showcase events like that in New York Lottery to determine wins. A lot of Paddy Power lottery games are from draws from Spain and Germany. Though satisfactory, the odds are just average compared to its competitors.
First off, you’ll notice that Paddy Power has played with the shade of pink in their Bingo page, which does not work at all. The previous green and gold are much better than this modernised colour palette. However, going past the design, Paddy Power is actually exceptional. It has won awards even though it was just established last 2016.
The most popular rooms on the page are the 75 ball and the 90 ball network rooms. These offer good prizes. Paddy Power also offers exclusive chat games and promos for their players. All in all, the bingo site is an excellent platform for true bingo gamers.
Paddy Power offers a great virtual sports betting option. They cover a range of sports including horse racing and greyhounds. Every day, they offer six different sports, and there are daily promos, which you can rarely find anywhere else. If you are a racing fan that doesn’t trust the weather in the UK, then the virtual sports centre is the one for you. There’s not much negative feedback that can be said about it as it is really one of the best in the market.
In making deposits and withdrawals, you can use one of the following options:
|Payment Method||Deposit Minimum||Deposit Maximum||Time for Deposit||Minimum Withdrawal||Withdrawal Maximum||Time for Withdrawal|
|Visa||£5||N/A||Immediate||£10||N/A||2-3 working days|
|Maestro||£5||N/A||Immediate||£10||N/A||2-3 working days|
|MasterCard||£5||N/A||Immediate||£10||N/A||2-3 working days|
|Entropay||£5||N/A||Immediate||£10||N/A||2-3 working days|
|Solo||£5||N/A||Immediate||£10||N/A||2-3 working days|
|Bank Wire Transfer||£5||N/A||1-5 working days||£10||N/A||1-5 working days|
|Paysafe Card||£5||N/A||Immediate||£10||N/A||2-3 working days|
The minimum amount for deposits is £/€5, and the minimum withdrawal is £/€10. Deposits are processed immediately, but withdrawals may take 2-3 days for processing. You can make a deposit and withdrawal in your desktop or mobile.
Paddy Power mobile
Paddy Power is the pioneer of bringing bookmakers to smartphones. In 2010, they launched the first bookmakers iPhone app. Soon, they’ve also opened their app to Android users. You can do almost all the things you can do in your desktop with your Paddy Power app, which is impressive. So you can bet and play games anywhere in the world.
The app is easily downloaded. The design is clean and user-friendly – its navigation makes things easy for players. At the bottom of the mobile screen, Paddy Power also updates you with the latest promos. In terms of the mobile app, Paddy Power is really on top of the game.
Paddy Power Affiliates
Paddy Power prides in their generous commissions and comprehensive support system to their affiliates. They offer a portfolio of products including the Paddy Power Casino, Bingo, Poker, and Sportsbook. Joining the program is free. You just have to go here: https://www.paddypartners.com and register. You can promote Paddy Power in all your websites. They offer up to 25% of revenue shares to their affiliates. Your commission will be paid to you through a selected payment method.
Customer Care & Contacts
Paddy Power has a 24/7 customer support service, so players can get assistance anytime via e-mail, live chat, or call. They also responds to Tweets addressed to @AskPaddyPower. Since Paddy Power is one of the biggest online gaming brands, you’d expect it to give professional-level service. And they do. Their staff is an all-rounder and friendly.
Their Help Centre page is very comprehensive. New customers will not need to call the customer support as they have covered all essential things on the page. Overall, customer care is exceptional!
Paddy Power has a dedicated team for customer service. You can reach them via the following:
Where is the main office of PaddyPower?
Although the company has offices in different cities, the main one is located in Dublin. The address is Paddy Power Betfair, Belfield Office Park, Beech Hill Road, Clonskeagh, Dublin 4. Here you can see the Google Maps’ view of the location.
Final Verdict and Rating
You can clearly see that their experience in the market helped Paddy Power in improving their services. They take risks, and often hit than miss. Their sportsbook, casino, bingo, lottery, virtuals, etc. all offer quality games and user experience. Top that with excellent promos, and you will not wonder why Paddy Power manages to keep their spot at the top.
Of course, the bookmaker is not perfect. It has some things it needs improvement. For instance, their live streaming options can be improved. Their bingo page needs a design makeover. Lastly, they need to pay more attention to other markets. But overall, Paddy Power deserves to get a 9.8/10 rating. They’ve always valued innovation, a word with high importance in the modern world. It’s rare to find any other online gambling site better than this one.